The IPR-A consortium is proud to announce the release of the official promotional video for the IPR-A – Intellectual Property Rights Skills for Athletes project, co- funded by the Erasmus+ Sport Programme of the European Union.
This dynamic and engaging video offers a comprehensive overview of the project’s mission, core values, and tangible impact across Europe. At the heart of IPR-A is a commitment to empowering athletes by equipping them with the knowledge and practical tools to understand, manage, and protect their image, identity, and intellectual creations through effective use of Intellectual Property Rights (IPR).
The video features powerful testimonials, behind-the-scenes footage from training sessions, and insights into the real-life experiences of athletes and professionals involved in the project. It vividly illustrates how IPR-A contributes to the development of dual career pathways, helping athletes prepare for life after competitive sport by building resilience, autonomy, and legal awareness.
By shedding light on a topic often overlooked in the world of sport, the IPR-A project is shaping a new generation of athletes who are not only skilled on the field but also protected and prepared off it.
Watch the official video now and share it within your network to help us raise awareness and promote athlete empowerment through intellectual property education.
